I recently read this TechCrunch article about what motivates technology users to become loyal users of any one platform in today’s sea of software platforms. The article offers the following three tips to anyone building an online community: rewards (the right rewards), frequency and the importance of building a community of peers whose opinion we care about. The article frames these tips around Biz Stone’s new startup, Jelly, but I think these tips are all equally applicable to organizations building private online communities. Read more
Monday, January 27 marks the fifth annual Community Manager Appreciation Day (CMAD). CMAD is a day to appreciate the people who work tirelessly behind the scenes making online communities succeed. At Higher Logic, we have nothing but respect and admiration for the people who run the 100,000+ communities powered by our platform, not to mention just community managers as a whole. We know the work that goes into managing online communities, from getting users to adopt a new system to mitigating disputes among community members to convincing staff and volunteer leaders to lead by example and participate to navigating new relationships with IT departments….community management is definitely a challenging job. Read more
We had our users’ group conference earlier this month and, aside from our best attendance yet with over 300 attendees, we were treated to some really great sessions by seriously smart Higher Logic clients. One of the tips that’s stuck with me over the past few weeks was one from Lindsay Starke, Online Community Coordinator from Professional Photographers of America, who did a fantastic session on the psychology of community management. The tip is something I’ve seen many times in various communities but which I’d never given much thought to until I heard her explain how and why her organization does it.
It’s been awhile since the ASAE Annual Meeting, but I recently came across an Association’s Now re-hash of a few sessions, including the one by friends Ben Martin and John Chen that sparked so much commentary about the value–or lack thereof–of lurkers in online communities. Just to clarify, a “lurker” is a common term for someone who consumes content but does not create content i.e. they read but don’t create. I have to say that I totally disagree with the idea that lurkers are of no value in online communities. I see every lurker as both an asset to the community just by virtue of lurking, after all, if your members didn’t read/consume/lurk, then it’d be much more unlikely that other members would create. Also, keep in mind that every lurker is a potential future contributor. Read more